Linkedin Personal Branding: Tips & Tricks


Do you feel that building a personal brand is grandiose and a daunting task? If so, this article is for you. Personal branding is the power that lets you establish yourself as an expert and industry leader organically and attract potential business partners. That being said, LinkedIn is one of the most powerful tools that can help build your career in unimaginable ways.

LinkedIn branding is not just used for finding new opportunities but also for hiring new people, finding new business partnerships, and expanding your network. Why should you have a personal brand, and how can you proceed with LinkedIn personal branding? Keep reading to know more.

Why You Should Have a Personal Brand?

why have a personal brand

People should think of your qualities and values of brand when they first hear your name. Personal branding become all the more important for professionals and entrepreneurs who want to make their name in the crowded market.

Personal branding revolves around building trust and credibility with the target audience. Sharing your knowledge, expertise, and experiences in front of the audience helps you position your brand and yourself as a trusted source, which further opens the doors to more business opportunities for you.

There is no denying the fact that people prefer doing business with people and not with faceless corporations. And personal branding allows you to highlight your personality and connect with the audience on a deeper level.

Why is LinkedIn Personal Branding important? 

LinkedIn is the goldmine for people who are looking to brand themselves. It is regarded as the foremost trusted social media platform in the US. Why LinkedIn personal branding should be at the top of your list? Let’s find out.


You can have up to 30,000 connections on LinkedIn. And the number of active monthly users on LinkedIn is nearly 310 million. What does that mean? Your content can reach millions of people. Hence, strong LinkedIn branding is rightly equal to more leads.

Gives you the opportunity to show up on Google 

Search engine optimization plays a significant role in how LinkedIn operates. When you create your LinkedIn profile, its public version is shared to their member directory. This makes the search engines popularize you and show your profile on Google. You must optimize your LinkedIn profile as it is an excellent chance to be found on Google or other search engines.

The power of creator mode 

LinkedIn always comes up with new updates to help the creators and users build their profiles in an engaging manner and amplify their voices. Its creator mode has made it easy to grow the reach of your content. Turn on the creator mode of your profile, as it allows you to display your content prominently.

What happens when you turn on the creator mode? The connect button changes to “Follow,” the activity and featured sections will show first, and the number of followers will be displayed in your profile. There are only a handful of people that leverage the power of creator mode. So, LinkedIn has found a way to fuel the efforts of the people who post valuable content.

Tips to Boost Your Personal Branding on Linkedin. 

LinkedIn personal branding puts you in charge of your reputation and builds trust and credibility to reach your personal and professional goals faster. Here are some actionable tips and tricks for how to brand yourself on LinkedIn.

Optimize Your LinkedIn Profile for Search. 

Personal branding on LinkedIn starts with optimizing your profile. You not only have to appear professional but also friendly. Start with choosing a good profile photo. Craft a killer headline, as it is one of the most visible parts of your LinkedIn profile and works as a window to your personal brand.

Follow the rule of “KISS,” which is “Keep it short and simple.” Clearly communicate with your people the reasons they should follow you. Keep your profile public. Use the relevant keywords in the industry you work in or experience-based phrases to expand the reach of your LinkedIn profile. 

Build and engage with your network. 

Now that you have optimized your profile, it is time to come to the next LinkedIn brand strategy – engaging with your network. Set aside some time in your day to connect with new people and strengthen global connections. Send connection requests to trusted colleagues, friends, industry leaders, and other professionals. You can also ask your connections for their introductions and build a solid network.

While sending the connection request, it is advisable to personalize your message and give them the invitation to connect. You can talk about what intriguing you found in their profile, how you found them, and the reason for sending them the connection request. It increases the possibility of your requests getting accepted.

Join like-minded professionals and groups to stay at the top of the industry trends. What’s more? Attend LinkedIn events to network with other professionals. Did I forget to mention about the engagement? Raise the bar of your engagement levels by liking, sharing, or commenting on the posts on your connections. It enhances the chances of your connections engaging with your content in return.

Create and share content 

The next step in the list of personal branding tips is creating and sharing content. LinkedIn offers you innumerable opportunities to share your experiences and what you truly are passionate about. You can share the content in the form of text, images, carousels, videos, and newsletters.

You don’t have to worry about sharing content in just the text or image form. If you have a podcast, tweet, or even a blog, you can share them all on LinkedIn with a short note writing what it is about. Creating and sharing content regularly is indeed an important step when it comes to how to build a personal brand on LinkedIn.

Keep Your Content Flow Consistent

You can’t miss out on building a strong online presence in today’s digital age, which includes building strong profiles on social media platforms where you can share your experiences and expertise.

LinkedIn personal branding reflects your values and brand identity. Conduct an audit of your social media feeds to discover what type of audience is engaging the most with your content, what type of content is getting more attention, and many more things.

Consistently posting content goes a long way in building a community. Ensure that you do not sound inauthentic while sharing the content. Your followers want to know the real you and something you are not. So be real and create a persona aligning with your values.

Final Thoughts.

Personal branding is not a one-time game but a consistent effort. Be authentic and transparent while following the above personal branding tips. Branding is the one thing that can surely take you to the heights in your career. And now, if you are eager to promote yourself, look no further than Scythos. Our team of experts will resolve all your queries regarding branding and prove to be a game changer for your business. Contact us for more information. 

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