7 Best Brand Voice Examples Tones Of Unique Brands
The Alluring Voice Behind Your Favorite Brands
Have you ever wondered what makes certain brands just feel so darn familiar? As if they’re an old friend you grab coffee with on weekends, chatting for hours about life’s little quirks.
It’s not magic or telepathy – it’s their distinct brand voice.
A brand’s voice shapes how it communicates, bringing a sense of tangibility and humanity to otherwise robotic corporate messaging. Get it right, and your brand will sound as charming as James Bond placing an order at the bar. Fumble it, and you’ll be as confusing as a TV manual translated into hieroglyphics.
In this post, we’ll explore why brand voice matters, how it differs from brand personality, and most importantly – seven stellar examples of unique brand voices that make audiences go weak at the knees.
Introduction – Dive into the world of branding with a special focus on the concept of brand voice. Explore its importance, how it shapes a brand’s communication style and personality, and its role in making a brand feel more familiar. Also, briefly touch on the commonly mistaken interchangeability of brand voice and brand personality. Add a touch of humour by mentioning how the concept can sometimes feel as confusing as a poorly written instruction manual.
Brand voice sets the mood and tone for how a brand communicates. It brings a human touch to messaging that could otherwise feel cold and corporate.
When crafted thoughtfully around a target audience, a distinct voice makes a brand feel familiar, approachable and downright irresistible.
But it’s often confused with brand personality – the visual, verbal and physical attributes that shape perception. While personality and voice work hand-in-hand, think of voice as the tool that communicates the personality through language style, tone and mood.
Mess it up, and you’ve got an identity crisis on your hands. Brand voice done right though? Pure magic, darling. Confusing stuff for sure – about as clear as hieroglyphic instructions for setting up a TV.
The Voice That Sings Your Brand’s Soul
A brand’s voice shapes how it speaks to audiences, crafted around a communication style that feels familiar. It brings a human touch, making messaging less robotic.
In essence, brand voice determines the words, tone and style used to express a brand’s personality. It’s the intonation that conveys emotion and nuance – much like a singer’s distinctive vocal range.
Brand voice flows from the core identity, dialed into the target audience. Get it right, and messaging will resonate like a pop song on repeat. Falter, and communications will flop like an off-key karaoke rendition.
When language and style sync with personality, audiences lean in closer. The effect amplifies when brand voice aligns with customer values and beliefs. Think of it like a captivating speaker whose charming tone persuades people to action.
Without this voice, even the most visually stunning brands fall flat. A strong identity must speak as eloquently as it looks. Because brand building is no silent film – it demands an audio track.
The most compelling brands use their distinctive voice to forge lasting connections. Like old friends whose inside jokes, witty banter and shared quirks nurture an unbreakable bond over time.
So tune your brand’s voice to the right frequency, and watch your message spread.
Distinct Voices, Shared Goals
Brand voice and brand personality work hand-in-hand, but serve unique purposes.
Personality shapes the visual, verbal and physical attributes that identify a brand. It defines the look, feel and essence of the identity.
Voice determines the style and tone used to express that personality. It’s the distinctive intonation, vocabulary and mannerisms brands use to communicate their essence.
So if personality is the singer, voice is the song. Each needs the other to resonate fully.
An effective brand voice clarifies, engages and persuades. It fosters familiarity and connection, making messaging more compelling. Personality provides the raw materials, while voice sculpts them into an identifiable style.
When voice flows naturally from personality, communications ring true. Audiences recognize the brand as authentic and relatable. But when voice feels forced or phony, audiences tune out.
Without a harmonious interplay between personality and voice, brands sound more robotic than human. Their messages broadcast on the wrong wavelengths for their audiences to receive clearly.
When aligned, though, personality and voice combine into a singular experience – not unlike close friends whose inside jokes, witty banter and shared quirks form an unbreakable bond over time.
This fusion makes a brand’s essence tangible across every touchpoint. Ultimately, voice gives personality a mouthpiece to speak to the people it wants to reach most.
Voices That Stand Out From The Herd
From bold spices to cheeky fast food, these brands let their personalities shine through in every communication. Their distinctive tones and styles of expression set them apart, while resonating strongly with target audiences.
Amsam serves up fiery Asian flavor – both in their spice blends and their brand voice. Their bright colors and bold messaging bursts with the same intense passion that infuses Vietnamese home cooking. Named after a Vietnamese phrase meaning “noisy rambutans,” Amsam speaks loudly and proudly to fellow fans of authentic Asian cuisine. They use a fiery tone that incites cravings for vibrant dishes best enjoyed in loud, lively company.
Chubby Shorts started as four college friends bonding over their mutual affection for short shorts. Seeking the same camaraderie with customers, they crafted a brand voice to “treat our customers the way we treat our friends.” This mission bleeds through in their friendly, funny and informal communications across all channels. Dropping a 30% discount “because none of us went to business school,” their lighthearted copy mirrors the casual banter of close companions.
Chipotle carved out a unique market position by offering responsibly sourced Mexican fare. But their brand voice – packed with cheeky humor – sets them further apart from traditional fast food chains. Calling out rivals for using “ready-made guacamole” or lacking a “slow braised button” in their microwaves, Chipotle’s snarky tone points an accusing finger at cheaper, unhealthier alternatives while celebrating their own high standards.
These brands speak in signature styles as distinctive as their offerings. Their voices amplify their personalities to stand out in crowded markets and forge authentic connections. Each one knows its audience intimately and expresses itself accordingly. As a result, their communications feel less like targeted messaging and more like natural conversations between trusted friends.
More Signature Styles, Defined Missions
Sprouts Farmers Market champions the wholesome goodness of fresh, natural foods through a warm, welcoming tone of voice. Their messaging brims with words like “hearty,” “crunchy,” and “goodness,” while website illustrations evoke rustic farmers market stands. This comforting, down-to-earth style mirrors the simple, ethical lifestyle they promote.
Contrast this with Shiseido – a cutting-edge Japanese skincare brand drawing on a 150-year heritage of innovation. Their voice elegantly fuses age-old beauty traditions with groundbreaking science, whispering wisdom and experience. They educate on time-honored techniques, then arm customers with high-tech serums to achieve luminous youthfulness. This unique fusion makes Shiseido feel both profoundly traditional and excitingly modern.
Diesel, meanwhile, uses communication to rebel against norms and expectations. The Italian fashion label resists trends in favor of attitude and self-expression. Their bold, daring tone urges followers to disrupt conventions and blaze their own trails. Unlike brands relying on tradition, Diesel thrives on shock value – using voice to celebrate defiance.
Finally, Tiffany & Co. evokes 125 years of magic every time their iconic robin’s egg blue appears. Having forged strong associations of diamonds with love and celebration, their communications dazzle with sparkling exclusivity. Though instantly recognizable, Tiffany’s still feels fresh and wonderful.
Varying from comforting to cutting-edge, these brands know who they are and what they represent. Their voices ring out clearly – more precisely defined than most political manifestos. Expertly tailored communications deepen their distinctive personalities to compelling effect.
A Brand’s Voice Sings True
A brand’s tone of voice rings out clearly, shaping first impressions and emotional connections. The right voice makes messaging feel familiar, bringing brands to life with personality and purpose.
Voices as unique as AmSam’s fiery pride or Chipotle’s cheeky humor reveal core identities. Even new brands like Chubby Shorts build strong bonds through casual, lighthearted communication. Meanwhile, Shiseido’s graceful wisdom and Tiffany’s magical aura showcase that heritage brands continually reinvent themselves.
In every case, tailored voice and style heightens differentiation. Brands daring enough to sound like themselves stand out from generic corporate speak as distinctly as a lone violinist soaring over orchestra.
And for startups seeking traction or established companies losing ground, voice offers powerful leverage. Sweat the visual details, but make voice a priority too – it’s the melody sealing your brand in memories. Skimp here and risk being forgettable.
If brands were people, the most magnetic would sing their own tune. And those hitting the right notes, in their own signature style? They inspire fans to sing along.
Greetings! I’m Jack, founder of Scythos – where I’ve helped over 50 brands transform into unforgettable identities and stunning digital presences. As a brand strategist and creative consultant, I have over a decade of experience taking brands from wallflowers to the centre of attention.
Looking to get your branding noticed and your business thriving? Reach out anytime to brainstorm creative strategies for making your brand impossible to ignore. I love collaborating with passionate entrepreneurs to conceptualize innovative ways to connect with their audiences.
Whether you need help with a logo, website, content or entire rebrand – let’s chat! I’m always eager to share my ideas, creative concepts and expertise to help brands reach the next level. Together, we can make sure your business gets seen and heard. Follow along on social or send me a message to get the conversation started!