Welcome to the exciting world of marketing trends and opportunities for 2024
Grab your hoverboard and buckle up, because we’re about to take a wild ride into the future of marketing! As we leap into 2024, it’s time to embrace the opportunities on the horizon and dare to dream big. Crystals balls and tarot cards can’t predict the future – only those willing to take action shape what’s next.
In this blog, we’ll explore seven emerging trends set to shake up marketing and revolutionize the way we do business. From new consumer behaviors to interactive content and short-form video, seismic changes are afoot.
These trends present prime opportunities to build your brand and help your business blast off. So get ready for a first class tour of what’s new, now and next in the world of marketing! The future awaits…what will you make of it?
Changing Consumer Behavior: The Need for Speed
From the Great Depression to the rise of consumer culture in the 1950s and 60s, consumer priorities have evolved dramatically over time. Today, speed and efficiency reign supreme.
According to PWC’s global consumer insights survey, nearly 80% of consumers now value convenience and immediacy above all else. More shockingly, over 40% said they’d pay extra for same-day delivery.
For businesses, the implications are clear: adaptation is key to survival. Consumer patience wears thinner by the day, and meeting demands for instant gratification separates the sinkers from the swimmers.
As we move up market and target higher net worth individuals and enterprises, speed and efficiency become even more critical. Wealthy buyers value their time, and have resources to access any product or service imaginable almost instantly.
The bottom line? Businesses must embrace agility and seamless user experiences to stay competitive. Same-day shipping, instant downloads, one-click payments, and omnichannel alignment are baseline expectations.
As the saying goes: “If you want to catch a big fish, you have to get a little wet.” The biggest opportunities lie in catering to the most demanding consumers. Are you willing to dive in?
Harnessing the Power of Push Notifications
Push notifications present a tremendous opportunity for brands to engage users and drive conversions. As consumers become more receptive to these prompts, implementing an intelligent push strategy is no longer optional – it’s an imperative.
Let’s explore the practical ways businesses can make the most of this trend:
Emojis aren’t just fun – they seriously impact performance. A recent study by Leanplum found that push notifications with emojis have up to 20% higher engagement rates across verticals. Smileys and celebratory icons like champagne bottles see particularly strong results. Give your messages a human touch.
Mind the Day ☀️
Timing is everything. According to analytics from Braze, Tuesdays see the highest push notification engagement throughout the week. Schedule sends to hit users’ inboxes on this prime day. Avoid weekends, when attention spans dip.
Generic batches fall flat. Segment users and tailor content based on their behaviors and attributes. Personalized pushes drive up to 4X higher conversion rates by speaking directly to individual interests. Build that 1:1 connection.
In closing, push notifications are only growing in influence. Apply these tips, monitor performance rigorously, and keep optimizing. With smart strategy, pushes provide invaluable visibility and response. Are you leveraging their possibilities?
The Rise and Power of Zero-Party Data
Third-party data has dominated marketing for years. This aggregated information offers valuable consumer insights, no doubt. But stitching myriad sources together paints an incomplete, distorted picture rife with assumptions. People feel tracked, targeted, and distrustful when their data is bought and sold without consent.
A revolution is afoot. Zero-party data puts control back into consumers’ hands by enabling them to share information intentionally and proactively. Businesses receive pure, first-hand intelligence straight from the source. It’s an ethical, mutually beneficial exchange.
So how does one collect zero-party data? Simple, engaging touchpoints:
– Quizzes asking for preferences
– Surveys gathering opinions
– Contests/giveaways requesting details
– 1:1 messaging building relationships
Each interaction offers transparency and value. Users gladly offer data for personalized experiences, rewards, entertainment, or human connection.
The benefits are profound. Zero-party data drives:
– Granular segmentation
– Hyper-relevant content
– Superior predictions
– Trust and loyalty
While third-party sources provide scale, zero-party intelligence enables true intimacy and accuracy. Together, they form an unbeatable combination.
The message is clear: zero-party data is indispensable for future-proof, ethical growth. Collect it, leverage it, and keep your customers at the heart of every decision. This new paradigm nurtures their needs as fiercely as your own. Are you listening?
The Interactive Advantage: Why Static Content is So Last Decade
Static images and text once ruled marketing. Just post an infographic or eBook and watch those leads roll in, right? Wrong. Those dark ages are over.
Modern consumers expect engagement. Their overloaded, distracted minds demand experiences that:
– Captivate attention
– Spark curiosity
– Facilitate interaction
That’s where interactive content shines. These dynamic experiences grab eyeballs like nothing else by:
– Leveraging novelty – Fresh formats pique interest
– Incorporating challenges – Games and quizzes trigger competitiveness
– Enabling customization – Personalized calculators feel bespoke
The proof is undeniable. 81% of marketers agree interactive content is more effective at driving engagement than static assets.
Yet 19% still cling to outdated notions that unmovable images “work.” I cannot fathom their reasoning. Perhaps they’re stuck in the 90s and haven’t witnessed interactivity’s ascendance firsthand. Or they falsely assume simplicity trumps stimulation.
Regardless, the writing is on the wall. Static content is lifeless and dull. Interactive experiences spark joy, emotion, and action.
Businesses who fail to evolve will fade into irrelevance. The choice is stark – interact or become extinct. Dinosaurs had their day; now it’s time for a new breed to thrive.
Video Reigns Supreme: How Short-Form is Shaking Up the Game
Let’s cut to the chase: video remains the undisputed king of content.
– This format has dominated marketing for years
– It continues to reign supreme in 2023
– And will hold its crown long into the future
Those are the cold, hard facts. But a new challenger has emerged that’s transforming the video landscape – short-form video.
Powered by TikTok’s meteoric rise, these snackable vertical videos deliver content in bite-sized morsels perfect for:
– Fleeting attention spans – Consumers devour short videos in seconds
– Mobile optimization – Vertical orientation feels native on phones
– Channel proliferation – Most platforms now support short-form
Consider these eye-opening stats:
– 90% of marketers leveraging short-form video will increase or maintain spend in 2023
– 60 seconds or less is the new gold standard for video length
– Posting short-form video across multiple platforms is key for maximizing reach
So where exactly should you be posting videos? Everywhere consumers flock:
– YouTube Shorts
– Instagram and Facebook Reels
– TikTok (of course)
– Pinterest Story Pins
The possibilities are endless for creative, snackable, and vertical videos. And while producing short-form content is less resource intensive than conventional video, proper strategy remains vital.
Remember – videos don’t create themselves. Effort, planning and distribution are still essential. But do those right and your videos will pay dividends for years to come.
Embracing the Future: A Bold Vision for Marketing in 2024
The future remains unwritten. Yet as we’ve explored today, powerful winds of change are gathering that will shape marketing for years to come.
Consumer priorities continue evolving at breakneck speed. Efficiency and convenience now trump all else. The affluent in particular prize speed. Cater to their hunger, and rich rewards may follow.
Push marketing gains traction through the power of personalization. Harness user data to serve notifications and offers tailored to each customer for superior results.
Zero-party data is rising from the ashes of creepy tracking. By voluntarily sharing information, customers hand you the keys to true personalization.
Interactive content captivates while static creative bores. Games, quizzes and assessments grab attention far more effectively.
Video still vibrates as the master marketing medium. Short form has stormed the scene, delivering snackable vertical videos purpose-built for mobile users with limited attention spans.
The future remains unwritten, yes. But these trends point the way for marketers ready to seize the opportunities ahead. The boldest will shape 2024 and beyond through visionary action today.
So in closing, remember – playing it safe may feel comfortable, but settling for the ordinary means forgoing the extraordinary. Fortune favors the bold. Why merely gaze into your crystal ball…when you can smash it and grab the future with both hands?
Greetings! I’m Jack, founder of Scythos – where I’ve helped over 50 brands transform into unforgettable identities and stunning digital presences. As a brand strategist and creative consultant, I have over a decade of experience taking brands from wallflowers to the centre of attention.
Looking to get your branding noticed and your business thriving? Reach out anytime to brainstorm creative strategies for making your brand impossible to ignore. I love collaborating with passionate entrepreneurs to conceptualize innovative ways to connect with their audiences.
Whether you need help with a logo, website, content or entire rebrand – let’s chat! I’m always eager to share my ideas, creative concepts and expertise to help brands reach the next level. Together, we can make sure your business gets seen and heard. Follow along on social or send me a message to get the conversation started!