Buckle up, buttercup—the digital marketing rollercoaster awaits
Have you been feeling like your digital marketing strategy is about as thrilling as a trip to the DMV? Well, grab your churro and strap in, because 2024 is shaping up to be a wild ride.
The digital landscape has evolved faster than sneaker trends, leaving anyone still stuck in a 2021 mindset choking on the dust. But take heart: armed with the right strategies, your business can go from zero to hero in the time it takes to binge Stranger Things.
In this blog post, we’ll explore five explosive digital marketing strategies that’ll rocket your business into the stratosphere. We’re talking essential tips, key takeaways, and more actionable advice than you can shake a selfie stick at.
So cue the Righteous Brothers, buttercup, because you’re about to take the digital marketing staircase to heaven. The only question is: are you ready to embrace the thrill ride?
Short-form video is the new black in content marketing
Short-form vertical video has transformed content marketing from a wallflower into the belle of the ball. Platforms like TikTok, Instagram Reels, and YouTube Shorts have experienced meteoric rises in popularity, with TikTok leading the charge.
It’s clear short-form video is here to stay. So how can you take advantage of this trend?
Post daily: Studies show posting at least one short-form video per day leads to exponential growth in followers and engagement. Commit to batching video content weekly.
Don’t sweat production value: Focus on providing value for your audience vs. high production quality. Videos that feel raw and authentic tend to perform better.
Reuse & repurpose: Maximize your efforts by publishing your short videos across TikTok, Instagram Reels and YouTube Shorts.
Short-form video has transformed even the stuffiest of brands into social media sensations almost overnight. By jumping on this bandwagon, you can take your content marketing to the next level too.
Google’s “Helpful Content” update rewards comprehensive, high-quality content
Google recently rolled out their “Helpful Content” update, prioritizing websites with comprehensive content focused on answering user questions and meeting audience needs.
To rank highly in 2023 and beyond, ensure your content answers the questions your ideal customers are likely asking during various stages of their buyer’s journey. Provide the information they need to make informed decisions.
For example, thoroughly cover product specs, pricing, comparisons, FAQs, buying considerations etc. The goal is to be so comprehensive that visitors won’t need to seek out information from competing sites.
Remember, quality trumps quantity when it comes to ranking with this update. Strive to create fewer, high-caliber content assets vs churning out mediocre articles just to have more pages.
Craft your content for the people reading it rather than playing keyword bingo. Write in a helpful, human tone and ensure relevance to searchers.
The path to organic search visibility in 2023 is paved with insightful, high-quality content that puts reader needs first. Resist chasing trends and focus on creating resources that stand the test of time. As Dory says, “just keep swimming” – in the right direction.
Harness the Power of User-Generated Content with Influencers
Influencer marketing is dominating the social media landscape in 2023. An impressive 61% of consumers trust recommendations from the influencers they follow over branded content.
Tapping into this highly engaged, loyal audience presents a major growth opportunity. But identifying and coordinating with the right influencers hasn’t always been easy, until now.
TikTok’s Creator Marketplace streamlines influencer campaigns through their platform, allowing you to:
Easily search and filter for influencers by audience demographics, content niche, engagement metrics and more
Negotiate pricing and terms directly with creators
Turn top-performing organic influencer posts into paid ads with just a few clicks
You no longer need to cold email potential partners and hope for a response. The marketplace does the heavy lifting for you.
When selecting influencers, remember that engagement beats vanity metrics.
Nano influencers with just 1-10k followers often drive higher engagement and conversion rates vs mega influencers with millions of followers.
A smaller, targeted audience that genuinely connects with an influencer can be more valuable than a passive huge audience.
In closing, user-generated content delivers authenticity today’s consumers crave. Combined with TikTok’s streamlined marketplace, influencer marketing provides a turnkey way to tap into highly engaged communities relevant to your brand.
Email Marketing: Interactive Lead Magnets for Higher Opt-Ins and Conversions
While email marketing may seem old school next to shiny new social media platforms, this digital marketing stalwart still delivers an average 42X ROI—the highest of any online channel.
But your email campaigns are only as good as the leads on your list. Garnering those all-important email addresses requires an irresistible lead magnet.
Forget basic incentives like newsletters and one-off downloads. Interactive lead magnets create more value for your prospects while capturing higher quality leads.
Guide subscribers through bite-sized daily activities over 5-30 days to achieve a specific goal. For example:
Launch a 7-day mindfulness challenge
Invite readers on a 14-day journey to declutter their homes
Offer a 10-day social media break challenge
This format builds anticipation, accountability and engagement with your brand over an extended time period.
Online quizzes assess a prospect’s unique needs, then deliver custom advice, product recommendations or action plans.
Using a quiz builder like TryInteract, ask targeted questions as if you were consulting one-on-one. Then provide tailored solutions based on the quiz results.
Ditch the basic opt-in bribe. Interactive lead magnets feel more personal while capturing double opt-ins. Then continue nurturing these high-quality leads with compelling email sequences.
So don’t be afraid to shake things up with challenges, assessments and beyond! Because at the end of the day, who doesn’t love a good quiz?
The Future is Here: Explosive Digital Marketing Strategies to Embrace
The future of digital marketing has arrived—and it’s dynamic, exciting and admittedly a bit intimidating.
Short-form video dominates content creation while Google prioritizes comprehensive, helpful websites. Influencers and interactive emails take center stage for social media and email marketing.
Even as platforms, algorithms and trends continue evolving rapidly, several explosive strategies have emerged to drive results now and in 2024:
Lean into short-form vertical video across TikTok, Instagram Reels and YouTube Shorts with a daily posting cadence
Optimize websites for Google’s Helpful Content update by answering every user question thoroughly
Leverage influencers and user-generated content via TikTok’s Creator Marketplace
Captivate subscribers with interactive lead magnets like quizzes and challenges
The marketing landscape shifts quickly. But by diving headfirst into these high-impact tactics, your business can ride the wave of change instead of being swept away by it.
The future favors the bold. So take the plunge into short-form video, comprehensive on-page content, influencer partnerships and more.
With these explosive strategies at your fingertips, get ready to watch your business thrive in 2024 and beyond!
Greetings! I’m Jack, founder of Scythos – where I’ve helped over 50 brands transform into unforgettable identities and stunning digital presences. As a brand strategist and creative consultant, I have over a decade of experience taking brands from wallflowers to the centre of attention.
Looking to get your branding noticed and your business thriving? Reach out anytime to brainstorm creative strategies for making your brand impossible to ignore. I love collaborating with passionate entrepreneurs to conceptualize innovative ways to connect with their audiences.
Whether you need help with a logo, website, content or entire rebrand – let’s chat! I’m always eager to share my ideas, creative concepts and expertise to help brands reach the next level. Together, we can make sure your business gets seen and heard. Follow along on social or send me a message to get the conversation started!