7 High-Converting Home Page Fixes You Need to Make Today
Websites can be fickle beasts. You pour your heart and soul into building an amazing, helpful site for your perfect customers. Yet once it’s live…crickets.
Well, as someone who’s designed sites for over a decade, I can tell you the problem usually lies in one place: the home page. Too often, home pages fail to effectively speak to visitors and guide them to take action. Without a clear call to action, even the most beautiful site will flounder.
The good news? Creating a high-converting home page isn’t nearly as complicated as the so-called “gurus” make it seem. In fact, just a handful of strategic tweaks can transform a lifeless homepage into a powerful lead magnet.
In this post, I’ll be sharing my top 7 home page fixes that have never failed to boost conversions for me and my clients. They’ve been honed from years of testing and refinement, so you can trust that they work.
Ready to turn your site into a lead-capturing machine? Then let’s dive in!
Tip 1: The Strong Call to Action
Let’s dive right in with tip number one: a strong call to action. The most common mistake I see with websites is that they either lack a call to action or they have too many. Keep it simple; tell your visitor to do one thing, and make sure it’s clearly communicated.
For example, ‘Book a Call’ or ‘Start a Free Trial’. If your website was a party, your call to action would be the host, making sure everyone knows exactly what they’re supposed to be doing. No one likes a party where they’re left standing around not knowing what to do, right?
Some key points on crafting an effective call to action:
– Place it front and center in your hero section. This prime real estate should spotlight your main CTA, not bury it.
– Make it clear and specific. “Contact Us” is weak sauce. Tell them exactly what you want them to do – “Schedule a Consultation” or “Start Your Free Trial.”
– Keep it singular. One primary CTA is ideal. Too many will overwhelm and confuse visitors.
– Use action-driven language. Say “Register Now” rather than “Learn More About Our Offerings.”
– Format it to stand out. Use contrasting colors, larger font size, etc. This signals importance.
– Include a benefit. Rather than “Download Our Ebook,” say “Download Our Ebook to Learn 10 Ways We Can Increase Sales.”
See how powerful CTAs act as a catalyst, propelling visitors to convert? They remove doubt, clearly telling people the next step while piquing their interest.
Without a solid CTA, you leave visitors hanging like a host who organized a lackluster party. And no one wants to stick around an awkward event or website. So take charge and give them direction!
Tip 2: Be Assertive, Not Passive
Moving on to tip number two, it’s essential to ensure your call to actions are assertive and not passive. Passive calls to action like “Read More” or “Learn More” are about as persuasive as limp spaghetti. They lack any real direction or motivation for the visitor.
Instead, clearly tell your visitors what immediate action you want them to take next. Here are some solid examples of assertive CTAs:
– Speak with an Expert
– Get a Free Consultation
– Request a Custom Quote
See the difference? These CTAs grab the visitor’s hand and lead them straight to the next step.
Some pointers on being assertive with your website CTAs:
– Use action verbs – Request, Download, Register, Book Now
– Be specific – Ask for the precise next step.
– Sound like a recommendation – “You should Download Our Ebook to…”
– Add value – Show why taking action is beneficial
While assertive CTAs provide direction, that direction also needs to provide value. Sure, you can bark orders at visitors all day long, but unless there’s an appealing incentive or payoff, why would they listen?
That’s why it’s crucial to explain the return on investment upfront in your CTA. Tell them exactly what they’ll get by taking action.
– Download our ebook to learn 10 ways we boost sales
– Book a free tour to see our 5-star child care facility
– Sign up today to get 50% off your first order
See how that works? You’re still being assertive in what you want them to do, but showing what’s in it for them. This builds trust and gives them motivation to convert.
So take charge and guide your visitors where you want them to go. Just make sure it’s leading them somewhere with clear value! Passive voice turns CTAs into limp noodles. Assertive voice serves up delicious motivation to take action.
Speak to the Results, Not Just the Services
Creating an effective headline for your homepage can be tricky. It’s tempting to simply talk about what you do. But while mentioning your services is important, it’s not what ultimately motivates visitors.
People care about results. They visit your site because they want to achieve something. They have a goal or desire some outcome. So shift your headline’s focus to the benefits and transformations you provide.
We Create Beautiful Websites
Captivating Websites to Attract and Engage Visitors
The first headline describes what they do. The second explains what visitors can expect as an end-result. See the difference?
Here are some examples of results-focused headlines:
– Build a Thriving Web Design Business
– Fill Your Calendar with Direct Client Bookings
– Create a Website That Boosts Sales
Notice they don’t just tout services. They speak directly to the outcomes and transformations that customers want most.
Essentially, these headlines finish the visitor’s internal thought, which goes something like:
“I need a website that will _______”
Your headline picks up where that trailing ellipsis leaves off.
So put yourself in your visitor’s shoes. Identify their deepest needs and desires. Then craft a headline that speaks directly to those results they crave.
While mentioning your services is fine further down the page, keep your main headline focused on what matters most to visitors – the benefits and transformations you ultimately provide.
Add a Founder’s Note for Personality
A founder’s note is a simple yet powerful way to boost trust and connection. Here’s why:
It Puts a Face Behind the Brand
Many websites feel cold and corporate. Visitors wonder, “Who’s really behind this thing?” A founder’s note answers that question directly. It shows there are actual humans running the business they hope to work with.
It Sets a Friendly, Helping Tone
Notes feel more personal than traditional “About Us” pages. Founders speak in their own voice about their passion for helping customers. This warm, benevolent tone makes visitors feel like they’ll be in good hands.
It Explains Your “Why”
Founder’s notes tell your origin story – what motivates and drives you. Simon Sinek famously said, “People don’t buy what you do, they buy why you do it.” Share your purpose and visitors will relate to you as more than just a business.
It Doesn’t Have to Be Long
Keep your founder’s note simple. A few paragraphs about who you are and why you started your company is plenty. Sprinkle in some personality without writing your life story.
The goal is to humanize your brand and forge an emotional bond with visitors. A heartfelt founder’s note does wonders for trust and connection.
Here’s an idea of what an effective founder’s note contains:
– A photo of the founder(s)
– Brief background on the founder(s)
– What led them to start the company
– Their mission and motivation
– A warm, friendly tone
Add a short but meaningful founder’s note to your homepage today. It’s amazing how much personality and goodwill it can build with visitors.
Clearly Communicate Your Value Proposition
Your homepage needs to quickly tell visitors:
– What you do
– Who it’s for
– How you deliver value
If not, they’ll leave confused about whether you can solve their problems.
You don’t need an essay covering every service and feature. Be concise and specific:
We create custom web design and development solutions for small business owners who want to boost conversions. Our process involves:
– Strategy sessions to align on goals
– Designing an intuitive, mobile-friendly user experience
– Building your site on a fast, secure web platform
– SEO optimization for improved rankings
Now visitors immediately know:
– Your core offerings
– Ideal target customer
– The process and results you deliver
They can quickly determine if you’re a potential fit to meet their needs.
Stacking these value proposition elements concisely on your homepage significantly raises clarity and conversion rates. Visitors instantly see how you map to their requirements.
So ensure your homepage clearly communicates:
– What – Your products or services
– Who – Target customer persona
– How – Process and value delivered
Now visitors can make informed decisions if you offer the solutions they’re seeking.
Flaunt Your Fans: Showcase Social Proof
Visitors need reassurance they can trust you to deliver results.
The best way? Showcase raving fans:
– Customer testimonials
– Video reviews
– Case studies
Social proof builds credibility and confidence in your abilities. It soothes visitor doubts, thinking:
“Well if they delighted all these clients, they can probably help me too!”
But don’t go overboard. A few strong examples will do:
– 2-3 testimonials – Name, photo, company, and brief comment
– 1 case study – Problem, solution, results
– Optional: A short video review
Sprinkle these social proof snippets throughout your homepage.
My student April has a slick example. She features brief client reviews with:
– 5 star ratings
– One sentence quote
Clean, simple, effective.
I include a mix of video and written testimonials. Long form on my testimonials page, snippets on my homepage.
The key is keeping it short and genuine. Don’t try too hard selling yourself. Let delighted customers do the talking instead.
Social proof works because it’s impartial. So let it shine through naturally.
In the end, your champions will convince visitors more than any claims you can make. So proudly flaunt your fans on your homepage. Just keep it classy.
Bring Down the House: Nail the Footer CTA
Most sites start strong then fizzle out.
But smart designers save the best for last…
They double down on their core call-to-action in the footer.
This reminds visitors what you really want them to do after reviewing your entire value proposition.
It’s the crescendo at the end of a concert. Time to bring the house down!
For example, my student John uses his footer to spotlight his desire for visitors to request a custom quote:
His assertive, bolded green button catches the eye against a clean white background. It offers a next step for visitors to continue their journey.
On my site, I too highlight my main CTA in the footer: View My Courses. I use contrasting colors and custom graphics to draw attention.
So when crafting your homepage, build up to a climactic finale. Guide visitors to take action through clear footer calls-to-action.
Send people away understanding exactly what you want them to do after reviewing your awesome offerings.
Give your homepage the rockstar treatment. Design a smart footer CTA that brings down the house!
Seal the Deal: Close Strong with a Clear CTA
We’ve covered a lot of ground on crafting high-converting homepages. From assertive calls-to-action to results-driven headlines to social proof.
Now, let’s seal the deal.
Every strong homepage finishes with a final call to action. This drives visitors to convert after reviewing your full value proposition.
For example, my student Sandy uses her footer to compel visitors to request a quote:
The vibrant pink button pops against the clean background. It offers a natural next step for visitors to continue their journey.
On my site, I highlight my courses CTA at the bottom. The overlapping image and contrasting colors draw the eye.
So when finalizing your homepage, go out with a bang! Clearly tell visitors what you want them to do after seeing all you have to offer.
Send people away understanding exactly how to move forward. Then watch your conversions skyrocket!
Greetings! I’m Jack, founder of Scythos – where I’ve helped over 50 brands transform into unforgettable identities and stunning digital presences. As a brand strategist and creative consultant, I have over a decade of experience taking brands from wallflowers to the centre of attention.
Looking to get your branding noticed and your business thriving? Reach out anytime to brainstorm creative strategies for making your brand impossible to ignore. I love collaborating with passionate entrepreneurs to conceptualize innovative ways to connect with their audiences.
Whether you need help with a logo, website, content or entire rebrand – let’s chat! I’m always eager to share my ideas, creative concepts and expertise to help brands reach the next level. Together, we can make sure your business gets seen and heard. Follow along on social or send me a message to get the conversation started!